What are Hashtags?
A word or a phrase, preceded by a #hashtag used within a post to identify a keyword or a topic of interest to facilitate search for it.
The hash mark ,more commonly called a Hashtag, facilitates the keyword succeeded by it to be indexed by the social media platform, and makes it searchable for the users, thus grouping all the posts under the said hashtag.
How to use a #Hashtag?
Simply add a # before a word or a phrase(without spaces) to create a #hashtag.
When a #hashtaggged word picks up momentum on the social media it is termed as “trending”.
Trending on the social media is not as easy as creating a #hashtag. Basic etiquette and relevancy to your posts need to be followed.
Remember, anyone looking up at a #hashtag can see your post.
So where can we use Hashtags?
Most social media networks support hashtags and use them to organize their data to make it more user friendly.
Some of the platforms to use #hashtags include Twitter, Facebook, Instagram, Google+, Tumblr, Pintrest, YouTube, Vine etc.
Keys to Successful #Hashtagging
Hashtags can make you an instant celebrity, by getting your brand the desired attention and bring in a huge number of followers.
Few guidelines to be followed
- Keep it Simple
- Short and Concise
- Non Offensive
Look for tags which have already been associated with you brand or product. Use these to expand your brand presence.